The Brief: The #RedNoseDay campaign is a partnership with TikTok to raise money for children affected by COVID-19. The app will donate $2 for every post using the "Red Nose Day" effect.
TikTok is calling all creators to use their “Red Nose Day” effect to raise money for charity. Red Nose Day campaigns typically consists of celebrities and other philanthropists wearing red noses, likened to that of a clown, and banding together to bring a little joy and help to children in need. The #RedNoseDay effect is meant to do the same.
For each video posted between May 19 through May 21 that uses the “Red Nose Day” effect, TikTok will donate $2 (up to a maximum of $100,000) to the charity Comic Relief to help feed children affected by COVID-19.
Red Nose Day officially takes place on Thursday, May 21, 2020 and anyone can unlock a digital Red Nose by making an online donation to Red Nose Day. The sixth annual Red Nose Day special on NBC will run on Thursday, May 21 and will feature a night of music, comedy, and Hollywood’s biggest names.
TikTok creators have already started using the “effect” that places a red ball on their nose in comedy sketches and reaction videos. At the time of publication, there are over 31,000 videos with the effect.
Celebrity Howie Mandel used the effect to create a silly video that garnered over 17,000 views within an hour of posting.
Creator @its.azmo used the effect to call out her own foolish antics. The video captioned When you double text and they still leave you on read,” has over 5000 views within 19 hours of posting.
Creator @michelepritchardhair used the effect to make a dad joke that gained 23,000 views within a day of posting.