The Brief: Nicki Minaj and Tekashi 6ix9ine launch TikTok #TrollzChallenge, offering a cash prize to three TikTokers.

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DEEP DIVE

On June 12, Nicki Minaj and Tekashi 6ix9ine officially dropped “Trollz,” their second collaboration since 2018’s “Fefe.”

According to Nicki Minaj, a portion of the proceeds from “Trollz”  purchases will benefit The Bail Project Inc., a fund that provides free bail assistance to low-income individuals. But, that’s not the only bit of cash money these two are giving away.

https://twitter.com/NICKIMINAJ/status/1270719293831786496?s=20

On June 13, Nicki Minaj and Tekashi 6ix9ine launched the #TrollzChallenge on TikTok. In a video on Nicki Minaj’s account, 6ix9ine revealed the pair will give away $10,000, $5,0000 and $1,0000 to the TikTokers who create the best video using their song. It’s unclear how long the competition will run for. So far, the hashtag #TrollzChallenge has amassed over 13.7 million views and the track Trollz is linked to over 15,ooo videos.

https://www.tiktok.com/@nickiminaj/video/6837924525544443141

Popular creator @Grandpa_lou_pickles  who is 78 and living his best life, took on the challenge, transforming himself into Tekashi. The video gained 390,000 view and 57,000 likes within 19 hours.

@watchmyhaircut

Did I WIN!? @6ix9ine #trollz #trollzchallenge #viral #fypシ

♬ TROLLZ(with Nicki Minaj) – 6ix9ine & Nicki Minaj

@Mikeilaj and @Honeybthatsme, a dancing duo, are known for busting a move in public spaces, most notably Walmart. The pair re-enacted part of the official “Trollz” video in Walmart and it garnered over 2.5 million views and 442,000 likes.

@mikeilaj

We the trollz fr tag @6ix9ine & @nickiminaj 😂🌈 #trollzchallenge #keigang #fyp

♬ TROLLZ(with Nicki Minaj) – 6ix9ine & Nicki Minaj

Candy Ken is another TikToker for his bright ensembles and wild adventures. He along with TikToker @jostasy put their own spin on Nicki Minaj and 6ix9ine’s candy-colored aesthetic in his #TrollzChallenge video. It was watched over 1.5 million tines and received 160,000 likes.

@candyken

🌈I AM THE KING OF TIKTOK👑TAG👇@6ix9ine @nickiminaj 👇SO THEY CAN SEE WHO IS A REAL ONE🌈EVERYONE SUDDENLY LOVES 69 AND RAINBOW🤷‍♂️ YALL FAKE AF😂🤪

♬ TROLLZ(with Nicki Minaj) – 6ix9ine & Nicki Minaj

Here are a few other incredible takes on the #TrollzChallenge.

@ezmeemagana

#trollzchallenge @6ix9ine @nickiminaj @paradiisedd @prettyluhhazell

♬ TROLLZ – 6ix9ine

@nene_la_shiro

#NENETRIBE Heres my #TrollzChallenge feat. Mom and Dad 😂 Tag @6ix9ine and @nickiminaj for me PLZ! #trollz #duet #barb #nickiminaj #6ix9ine

♬ TROLLZ – 6ix9ine

https://www.tiktok.com/@jenniferkassir/video/6838403341408554245