The Brief: Nicki Minaj and Tekashi 6ix9ine launch TikTok #TrollzChallenge, offering a cash prize to three TikTokers.
According to Nicki Minaj, a portion of the proceeds from “Trollz” purchases will benefit The Bail Project Inc., a fund that provides free bail assistance to low-income individuals. But, that’s not the only bit of cash money these two are giving away.
A portion of the proceeds from #Trollz including merch items, will be going directly to The Bail Project Inc. The fund provides free bail assistance to low-income individuals who can’t afford to pay bail. #BlackLivesMatter #TrollzVIDEO tmrw @ midnight 🦄🌈 https://t.co/bZEurWg6Jx pic.twitter.com/G0t0crYh8E
— Mrs. Petty (@NICKIMINAJ) June 10, 2020
On June 13, Nicki Minaj and Tekashi 6ix9ine launched the #TrollzChallenge on TikTok. In a video on Nicki Minaj’s account, 6ix9ine revealed the pair will give away $10,000, $5,0000 and $1,0000 to the TikTokers who create the best video using their song. It’s unclear how long the competition will run for. So far, the hashtag #TrollzChallenge has amassed over 13.7 million views and the track Trollz is linked to over 15,ooo videos.
💰💰💰💰💰💰💰💰💰💰💰 #TrollzChallenge 🌈🦄🌈🦄🌈🦄‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️🎀🎀🎀🎀🎀🎀🎀🎀🎀🎀🎀
Popular creator @Grandpa_lou_pickles who is 78 and living his best life, took on the challenge, transforming himself into Tekashi. The video gained 390,000 view and 57,000 likes within 19 hours.
@Mikeilaj and @Honeybthatsme, a dancing duo, are known for busting a move in public spaces, most notably Walmart. The pair re-enacted part of the official “Trollz” video in Walmart and it garnered over 2.5 million views and 442,000 likes.
Candy Ken is another TikToker for his bright ensembles and wild adventures. He along with TikToker @jostasy put their own spin on Nicki Minaj and 6ix9ine’s candy-colored aesthetic in his #TrollzChallenge video. It was watched over 1.5 million tines and received 160,000 likes.
🌈I AM THE KING OF TIKTOK👑TAG👇@6ix9ine @nickiminaj 👇SO THEY CAN SEE WHO IS A REAL ONE🌈EVERYONE SUDDENLY LOVES 69 AND RAINBOW🤷♂️ YALL FAKE AF😂🤪
Here are a few other incredible takes on the #TrollzChallenge.
#trollzchallenge @6ix9ine @nickiminaj @paradiisedd @prettyluhhazell