The Brief: Nicki Minaj and Tekashi 6ix9ine launch TikTok #TrollzChallenge, offering a cash prize to three TikTokers.
DEEP DIVE
On June 12, Nicki Minaj and Tekashi 6ix9ine officially dropped “Trollz,” their second collaboration since 2018’s “Fefe.”
According to Nicki Minaj, a portion of the proceeds from “Trollz” purchases will benefit The Bail Project Inc., a fund that provides free bail assistance to low-income individuals. But, that’s not the only bit of cash money these two are giving away.
A portion of the proceeds from #Trollz including merch items, will be going directly to The Bail Project Inc. The fund provides free bail assistance to low-income individuals who can’t afford to pay bail. #BlackLivesMatter #TrollzVIDEO tmrw @ midnight 🦄🌈 https://t.co/bZEurWg6Jx pic.twitter.com/G0t0crYh8E
— Mrs. Petty (@NICKIMINAJ) June 10, 2020
On June 13, Nicki Minaj and Tekashi 6ix9ine launched the #TrollzChallenge on TikTok. In a video on Nicki Minaj’s account, 6ix9ine revealed the pair will give away $10,000, $5,0000 and $1,0000 to the TikTokers who create the best video using their song. It’s unclear how long the competition will run for. So far, the hashtag #TrollzChallenge has amassed over 13.7 million views and the track Trollz is linked to over 15,ooo videos.
@nickiminaj 💰💰💰💰💰💰💰💰💰💰💰 #TrollzChallenge 🌈🦄🌈🦄🌈🦄‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️🎀🎀🎀🎀🎀🎀🎀🎀🎀🎀🎀
Popular creator @Grandpa_lou_pickles who is 78 and living his best life, took on the challenge, transforming himself into Tekashi. The video gained 390,000 view and 57,000 likes within 19 hours.
@grandpa_lou_pickles Did I WIN!? @6ix9ine #trollz #trollzchallenge #viral #fypシ
@Mikeilaj and @Honeybthatsme, a dancing duo, are known for busting a move in public spaces, most notably Walmart. The pair re-enacted part of the official “Trollz” video in Walmart and it garnered over 2.5 million views and 442,000 likes.
@mikeilaj We the trollz fr tag @6ix9ine & @nickiminaj 😂🌈 #trollzchallenge #keigang #fyp
Candy Ken is another TikToker for his bright ensembles and wild adventures. He along with TikToker @jostasy put their own spin on Nicki Minaj and 6ix9ine’s candy-colored aesthetic in his #TrollzChallenge video. It was watched over 1.5 million tines and received 160,000 likes.
@candyken 🌈I AM THE KING OF TIKTOK👑TAG👇@6ix9ine @nickiminaj 👇SO THEY CAN SEE WHO IS A REAL ONE🌈EVERYONE SUDDENLY LOVES 69 AND RAINBOW🤷♂️ YALL FAKE AF😂🤪
Here are a few other incredible takes on the #TrollzChallenge.
@ezmeemagana #trollzchallenge @6ix9ine @nickiminaj @paradiisedd @prettyluhhazell
@nene_la_shiro #NENETRIBE Heres my #TrollzChallenge feat. Mom and Dad 😂 Tag @6ix9ine and @nickiminaj for me PLZ! #trollz #duet #barb #nickiminaj #6ix9ine
@jenniferkassir TROLLZ CHALLENGE @6ix9ine @nickiminaj #fyp #trollzchallenge #trollz #6ix9ine