The Brief: Netflix launched a TikTok campaign for their new show Never Have I Ever and it is trending on TikTok.


#NeverFitIn is trending on TikTok after Netflix launched a dance campaign to promote the show Never Have I Ever. The comedy is put forth by comedian Mindy Kaling, and it follows the complicated life of a first-generation Indian-American teenager.

The hashtag is trending and on the “discover” page with over 546.9 million views. Netflix’s official campaign called for creators to perform the dance, like the stars in the official @Netflix account video, writing: “Hate to break it to you, but trying to *fit in* is about as lame as it gets. So unless you want to die a virgin, throw on your hottest fit, dance to this fire track, and drop your baddest self-loving thirst trap, got it? Pro tip: Get your hot cousin to film your #NeverFitIn challenge so there’s no chance she can get in the shot and screw this up for you. And watch Never Have I Ever, only on Netflix.”

@netflixyes to hot fits, no to fitting in ##neverfitin ##neverhaveiever ##nhie ##netflix♬ My Fit – Mad Circuit

The lead actor Maitreyi Ramakrishnan created her own dance video for the trend, amassing over 786,500 views and 46,000 likes.

@maitreyiramakrishnanI was watching @leerodriguez_ and @ramonabishyoung texts at the top of my screen while I did this🥴 @netflix ##neverfitin♬ My Fit – Mad Circuit

Brett Gray from On My Block also hopped onto the challenge. His video garnered over 1.1 million views and 336,000 likes.

@bgreazy##neverfitin lol I’m a mess♬ My Fit – Mad Circuit

Popular creator @yodelinghaley took part in the #NeverFitIn challenge. Her video received over 586,000 views and 41,600 likes.

@yodelinghaleymy fit!! 🥰🥰 ##NeverFitIn @netflix ##ad♬ My Fit – Mad Circuit