The Brief: The #LovelyChallenge created by K-pop star Minzy calls for creators to make heart-shapes with their hands.

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The latest social media challenge comes to you from singer Minzy, a former member of YG Entertainment’s wildy successful K-pop girl group 2NE1.  She has a comeback planned for May 24, 2020 and will be releasing the ballad “Lovely.”

In the meantime, she’s launched the #LovelyChallenge. The video uploaded to her TikTok, Twitter, and Instagram accounts on May 6, calls for creators to make heart-shapes with their hands set to her song “Lovely.” The challenge garnered over 139,436 views on Instagram, 43,300 views on Twitter, and over 7000 views on TikTok.

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안녕하세요^^ 러블리한 팬여러분들❤️민지에요! 여러분들을 위해서 특별하게 제 노래를 20초로 편집했어요~ 여러분들을 #Lovelychallenge로 초대합니다! 이 노래를 듣고, 누군가 사랑스러운 사람이 떠오른다면 이 챌린지에 참여해주세요~ 앞으로 틱톡에서도 자주 만나요! 제 계정은 @_minzy_mz 많이 놀러와주세욤^^ Dear, Lovely fans 💕 It’s minzy! I specially edited the song in 20s for you guys! I invite you to #Lovelychallenge If someone you love comes to mind when you hear this song, please do the challenge! See you more often on Tiktok too. My account is @_minzy_mz Come join with me! #Minzy #Comeback #Lovelychallenge #fingerwaveheart

A post shared by MINZY (@_minzy_mz) on

Creators across all three platforms have joined Minzy. At the time of publication, there are over over 700 Instagram posts with the hashtag #LovelyChallenge and over 200 videos linked to the sound on TikTok. Many fans also participated on Twitter.

@kaechilah

bts #exo #nct #redvelvet #twice #txt #blackpink #everglow #loona #kpop #boygroup #girlgroup #izone #gidle #clc #nct #2ne1 #minzy #parkbom #cl #sandara

♬ 오리지널 사운드 – minzytv – minzytv