The Brief: "You just had to be there" is a phrase used on Twitter when an individual is reflecting on an iconic moment in pop culture.


Millenials are known for being obsessed with nostalgia. It comes as no surprise many millenial Twitter users are sharing some of the most iconic moments in pop culture while using the phrase “You just had to be there.”

The phrase is typically paired with a few photos or a video that represents a moment that shaped popular culture. For example, 2015-2016 was marked by bomber jackets, Adidas Stan Smiths, and Snapchat’s flower crown filter.

There was also the time Tyra Banks had America’s Next Top Model contestants pose with a tarantula.

Even established media outlets and brands are using the phrase.

Other tweets: