The Brief: @chunkysdead is a popular TikToker who has started a "cult" known as "The Step Chickens."

Bluesquiggle
DEEP DIVE

Melissa, the creator of the account @chunkysdead on TikTok has over 1 million followers on the app. In May 2020, she started the TikTok “cult” called “The Step Chickens,” of which she is the “mother hen.” This online cult is a group of fans who all change their profile pictures to match Melissa’s and who “raid” comments sections of videos to promote the so-called cult.

Before she started posting cult content, Melissa was known on TikTok for her comedy videos. On Instagram, she has over 43,000 followers.