The Brief: "Woo Back Wednesday" is an unofficial weekly holiday dedicated to the late rapper Pop Smoke.

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Woo Back Wednesday is dedicated to the memory of Pop Smoke, who died in February 2020 at age 20. Fans named the day after one of Pop Smoke’s catchphrases “woo back baby.”

On Wednesdays on social media, there can be competition between Woo Back Wednesday and White Girl Wednesday as fans of the former dunk on the latter.

Woo Back Wednesday ๐Ÿ’ซ from NYStateOfMind