The Brief: Witchtok is a community of witches on TikTok.

Bluesquiggle
DEEP DIVE

Members of Witchtok are united in their shared interest in witchcraft and presence on TikTok, but they don’t always agree on values, practices, or methodologies. Witchtok includes witches, healers, occultists, Wiccans, Brujas, herbalists, and other spiritual guides.

At the time of writing, videos associated with the hashtag #WitchTok have been viewed over 2 billion times.

@mintybongwater

I made y’all a peace spell! Hope you enjoy 🙏🏽✨ #Manifestation #prosperityspells #greenwitch #witchtok #foryoupage #fyp

♬ Didn’t Cha Know – Erykah Badu

@gothictrashpanda

Just wait 💋🖤 #witchcraft #witchtok #momsoftiktok #lgbtq #spellwork #blackgirlmagic #blm #fyp #eclecticwitch #bisexual #gothwitch

♬ Ur Not A Witch – pixiespellss

@moonlightmomma3

A good luck spell candle for you ✨💛🕯 #witchesoftiktok #witchtok #witchyvibes #witchythings #witchcraft #candlemagick #candlemagic #candle #goodluck

♬ original sound – æstheicwannabe

@harlequinhoney

Sometimes they deserve it #sourjar #witchtok #pagan #hex #curse MiracleCurlsChallenge #SummerLooks FeelTheFlip #BehindTheSong SNOOZZZAPALOOZA

♬ Bottom of the River – Delta Rae

@charmedndangerous

Honestly this is super sweet 🥰 #bruja #abulea #abulita #witchtok #spiritual #spirits #candle #ancestors #ancestor#witchy #tiktokwitch #111 #333

♬ Caminillo Viejo – Tomatito