The Brief: Immense amounts of cool.


Swag or swagga is used to describe someone or something that’s oozing coolness. If someone has swag, it means everyone wants to be like them. To say someone “has swag” is definitely a compliment.

(Yes…) But I can’t teach you my swag
You can pay for school, but you can’t buy class
School of hard knocks, I’m a grad
And that all-blue Yankee is my graduation cap
Jay-Z and T.I., “Swagga Like Us”