The Brief: November 11th, Singles' Day is a holiday dedicated to celebrating single people. In China, #SinglesDay is a popular self-care shopping holiday.
Just as Valentine’s Day commercialized romantic love, Singles’ Day has managed to commodify the experience of being single. In China, Singles day or Guanggun Jie is a shopping holiday popular among single people in China. Singles’ Day is on November 11 because the date 11/11 features only ones, a reference to single people. On this holiday, people who are single or self-partnered are encouraged to spend money in the name of self-care and taking pride in their independence. Much like on Black Friday or Cyber Monday, many retailers and e-commerce platforms host large sales on November 11th.
Although it originated in and is most popular in China, #SinglesDay is celebrated internationally. However, it’s not to be confused with Singles Awareness Day (SAD), which is a sort of joke holiday celebrated on February 15th.
Real #SinglesDay hours 😔🤟🏾
— FOX | SonicFox (@SonicFox5000) November 11, 2019
— Selina 🔮🌙 (@akasellony) November 11, 2019
— John Coffey 💮 (@ArjunKaFan_) November 11, 2019
Saw #SinglesDay trending and thought it was just a day to celebrate me and all the other single ladies.
Apparently it’s a shopping holiday in China, like Black Friday, for singles to shop for themselves and take pride in being single.
I’m loving Treat Yo Self as a holiday! pic.twitter.com/lUkOOgdNlW
— Margo☀️™ (@_MargoSunshine_) November 8, 2019
— Mad Men (@madmenpics) November 11, 2019
A great single-themed account to follow is the Instagram @NotEngaged, which document’s a single woman’s journey with her “unwed left hand.”
View this post on Instagram
when ur #notengaged loungin on a cute lil cozy evening and u can put ur slippies on any chair u want cuz tyler isn’t here to “bebe i made a video montage” tyler i don’t want ur youtube channel i want passion and financial security stop dropping salsa on my velvet chairs #blessed