The Brief: Shlock is a meme reference to "YouTube poop" parody videos of the TV series Sherlock.
Shlock is an NSFW YouTube poop parody of the BBC series Sherlock starring Benedict Cumberbatch. There are multiple “episodes” of the series which are made up of heavily edited clips from Sherlock. These videos are the creation of YouTuber Numberer1 and feature plots about Sherlock pursuing a sexual relationship with Watson.
Shlock is typically represented by images of Sherlock (Benedict Cumberbatch) with his face digitally distorted, which is a common edit in YouTube poop videos. Memes often compare him to the Surreal Meme Man, perhaps because they both have strangely shaped faces. These memes are often nonsensical, allowing those who are in-the-know to get the joke while others remain confused and unamused.