The Brief: Off-White is a Milan-based high-fashion streetwear brand headed by Virgil Abloh.


Defining the grey area between black and white as the collor Off-White™. 

Founded in 2012 by Virgil Abloh, Off-White has recently been called “the hottest brand in the world.” Off-White’s aesthetic is characterized by things like text and chunky quotation marks and its ironic modernist style. It is known for selling items like $1000 hoodies.

Celebrities including Rihanna, Bella and Gigi Hadid, A$AP Rocky, and Kendall Jenner wear Off-White.

Off-White has collaborated with brands including Nike, Yeezy, Jimmy Choo, and IKEA.