The Brief: Gucci is an Italian luxury fashion brand.


“Gucci” is sometimes used as a slang term meaning “good.” Gucci Mane is a popular American rapper.

Guccio Gucci founded the designer brand in 1921. Its logo is two overlapping G’s. Gucci is one of the best-known designer brands in the world, popular for their dramatic runway displays and high-fashion clothes and accessories. To many, a Gucci product is a status symbol as well as a fashion statement.