The Brief: Generation Z, or "Gen Z", is the generation following millennials, born between 1996 and 2012.
Synonyms: Post-Millennials, Homelanders, Zoomers, iGeneration, The Founders, Deltas, Neo-Digital Natives
According to Forbes (2016), Generation Z, or “Gen Z”, has been defined as people born from the mid-1990s to the early 2000s. Today, Gen Z makes up 25% of the U.S. population, making them a larger cohort than the Baby Boomers or Millennials.
Meet #GenZ: The Newest Member to the #Workforce, Ready for the #FutureofWork >>> @VisualCap via @MikeQuindazzi >>> #AI #RPA #EmergingMarkets #EmergingTechnologies >>> https://t.co/wmw1FlZTpF pic.twitter.com/FYmgFF5qqV
— Mike Quindazzi ✨ (@MikeQuindazzi) February 17, 2019
I got a #genz perspective yesterday on @facebook from my 15yo son, his perspective is that it’s for “old ladies”. Ouch! Maybe something needs to evolve or Facebook will naturally lose ground as the kids take over…
— pebbles to sea (@NeyaJuniper) March 11, 2019
While they have been widely criticized by Baby Boomers for their outspokenness and addiction to all the technology, many Gen Zers consider themselves revolutionaries, prepared to tackle social issues themselves rather than waiting for their “elders” to do so.
These GenZ kids are NOT about to back down.
— Vicki 🇺🇸 (@vickihls) February 22, 2018
As of 2019, Generation Z is on track to be the most diverse and highly educated generation yet. Though they may not be the first generation to be driven by money, Gen Z is unique in that they “want to work on their own and be judged on their own merits rather than those of their team.” (Forbes)