The Brief: Clout, in relation to social media and celebrity is fame, influence, and/or power.


It’s also the name of a song by Ty Dolla $ign, featuring 21 Savage. Rapper Denzel Curry has a song called “Clout Cobain.”

Clout goggles are a style of sunglasses popularized by Kurt Cobain, Lil Yachty, and other celebrities.

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