The Brief: An internet or social media influencer is someone with enough status and following that they can influence their fans.


The term influencer is typically used in relation to influencer marketing, in which internet stars with significant clout are paid to market products and brands to their followers. Influencers thrive on Instagram, but can exist on any and all social media platforms.

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What a magical night ✨

A post shared by Chiara Ferragni (@chiaraferragni) on