The Brief: People born between 1981 and 1996 are considered Millennials, or Generation Y.


Millennials, also known as Generation Y or “Gen Y”, are the demographic cohort preceding Generation Z. Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial. They are usually the children of Baby Boomer parents.

Millennials are characterized as tech-savvy, entrepreneurial, and optimistic, sometimes to a fault. Millennials tend to have high ambitions, but a seemingly lack of follow-through; champagne dreams on a beer budget, you might say.

Because of this, older generations often diss Gen Y by calling them lazy, overly-sensitive, and entitled.

Despite the constant shade they face, many Millennials take pride in their generation’s traits and often have no problem dragging themselves. Just don’t mistake them for Gen Zers – that’ll set them off, for sure!