The Brief: The term "comeback" is used by K-pop stans in reference to the release of a new single or album.

Bluesquiggle
DEEP DIVE

A “comeback” is a term used among K-pop stans to signify the release of a new single or album. The term is in reference to the K-pop group or member returning after a break or hiatus.

“Comeback” used in this manner is different than the term used in reference to a clapback or insult.