The Brief: A Juul is a small, rechargeable nicotine vaping device.


Designed to help smokers quit, the Juul has become popular among teenagers – many of whom have never smoked cigarettes. This popularity has been attributed to the ease and convenience of Juuling. The small, discrete device can be covertly hit in class, or in the school bathroom. Juuls are about 3.5 inches long, look like USB drives, and are small enough to hide in one’s palm. Nicotine pods come in flavors including mint, mango, and crème brûlée. The vapor has a subtle smell and dissipates quickly in the air.

Because of its design and reputation, Juuls are “cool.” They are a trend that has inspired internet memes, videos, and social media hype. Vaping videos feature people blowing elaborate smoke rings and competitions for the most impressive tricks.

There are significant health risks to vaping. Unlike cigarettes, there is no burning tar in Juuls, but the nicotine in Juuls is highly addictive. As Juuling and vaping is relatively new, not all their side effects are known.