The Brief: A hypebeast is someone who follows trends, specifically in relation to fashion and streetwear.


A hypebeast is a stereotype of a young man who buys into the latest trends merely for the sake of acting cool. Hypebeast style is characterized by luxury streetwear brands like Supreme and designer brands like Balenciaga and Gucci.

A hypebae is a female hypebeast. A magazine called Hypebeast covers streetwear, fashion, and its surrounding culture.