The Brief: The word "Coronacoaster" describes the dramatic highs and lows of life during the COVID-19 pandemic.


Coronacoaster is a combination of the words Coronavirus and roller coaster. A popular internet post defines the term as “the ups and downs of a pandemic. One day you’re loving your bubble, going for long walks, baking cakes and pottering in the garden, the next you’re crying, drinking gin for breakfast, eating party rings & missing people you don’t even like.”