The Brief: A clapback or clap back is a comeback to an insult.
DEEP DIVE
It is typically a clever retort to shade that has been thrown.
https://twitter.com/Catbread/status/1028686618247475200
I responded. This isn’t a clap back. Your manipulating a conversation to suit whatever your point is, is not a good look. And this tweet? Is a clapback.
— roxane gay (@rgay) August 14, 2018