The Brief: A baddie is typically a girl or woman who is fashionable, confident, and in with the latest trends.

Bluesquiggle
DEEP DIVE

Pull up with a lot of baddies, don’t forget the Addies –Nicki Minaj, “Miami”

A baddie is a badass. There are certain styles and aesthetics associated with the contemporary baddie, with many variations. On Instagram, #baddie has over one million posts.