The Brief: The term wave is used to describe the latest trends, for example, scam rap is the new wave in hip-hop.


Wave can be used in various ways to indicate something is poppin’, such as “TikTok is the wave.” Wavey, a variation of wave, is used similarly, for example, “Fortnite is wavey.”

The term is used extensively in rap music, with artists such as Drake, Kanye, Kid Cudi, Earl Sweatshirt, and many more claiming to have started various waves, or trends. The phrase can also be used as a diss when accusing someone of riding your wave, meaning they stole your drip.

Lyrics from "Money In the Grave" by Drake

Lyrics from "Surfin" by Kid Cudi

Lyrics from "Grief" by Earl Sweatshirt

Lyrics from Kanye West's "Waves"