The Brief: Savage is a way to describe someone who is tough cool, hardcore, and awesome.


Savage can be a noun as in “she is a savage” or an adjective as in “that was very savage of you.”

Didn’t they tell you that I was a savage?
F*** ya white horse and ya carriage –Rihanna, “Needed Me”

Savage is a term often used on social media. “Savage AF” is a common usage.