The Brief:

OOTD is an acronym for "Outfit of the Day."


This acronym, meaning Outfit of the Day, is most widely used by fashion bloggers and social media influencers to show off the clothes they’re wearing on any given day.

Most OOTD posts are tagged on social media sites like Tumblr, Instagram, and Pinterest, with the hashtag #OOTD.

As of now, the hashtag has been used over 250 million times on Instagram.

Extraordinarily humble or straight up extra?