The Brief: "Not me" is a phrase used by an individual to poke fun at their own embarrassing, toxic, or self-absorbed behavior.

Bluesquiggle
DEEP DIVE

The phrase “Not me” is used by social media users to call themselves out in a self-deprecating manner. It is typically done used to poke fun at their own embarrassing, toxic, or self-absorbed behavior.

“Not me” is relative to the phrase “Not you” or “Not y’all” which is used to critique and call out others as well as issues in mainstream culture.