The Brief: The word no, paired with a heart emoji, "no ❤️," is a way to shut something down with a hint of sass.


“No ❤️” combines the negativity of rejection with the positivity of a heart emoji. The top Urban Dictionary entries on the term define it as “a passive aggressive way to say no, saying no in a judgmental way.” and “it’s just a funny way to say no.”

The emoji and text combination can hold a range of connotations including that someone is saying no lovingly or mockingly. “No ❤️” rose to popularity on Alt TikTok in 2020 and can now be found across social media platforms and in text chats.