The Brief: "New X unlocked" is a phrase used online to refer to glow-ups and other upgrades as if they are in a video game.


Internet users are referring to glow ups and other impressive upgrades as being “unlocked” as if they are part of a video game.

Common phrases include “new level unlocked,” “new character unlocked,” as well as “new (X) unlocked” which would see an individual insert the name of whoever they’re referring to. The phrase is often accompanied by an open lock emoji.

new unlocked
TikTok/ Trishalikefish88

The phrase is also used as a meme in reference to new discoveries.