The Brief: "Look at the material" is a phrase used to compliment and/or describe someone who is good-looking.


“Look at the material is a phrase used on social media, commonly Twitter and TikTok, to compliment someone who is good-looking. It’s also used when someone has done something impressive.

“Look at the material” traces back to reality TV star Tiffany “New York” Pollard. She competed for rapper Flavor Flav’s heart on the dating show Flavor of Love.  New York and another contestant arrived at the final elimination ceremony wearing the same dress. They began throwing shade at each other over who looked better. At one point, New York modeled the dress, making a full 360- degree turn, before saying, “Look at the material. ”