The Brief: 'Iykyk' is an abbreviation for the internet phrase -"if you know you know" which tends to refer to a specific situation.


‘Iykyk’ is a millennial phrase and hashtag that was coined in the early days of social media that is heavily used on Twitter and Instagram captions. The response tends to outline a sense of relatability which refers to specific situations that may be of a certain type of person, group, or demographic.

In other usages, the “if you know you know” abbreviation paired with a certain emoji may correlate to a mischievous situation that associates with irresponsible behavior. ‘Iykyk’ is used for inside jokes as well to relate to another person who may understand that specific joke.