The Brief: The word hype is used to describe a trend that is getting a significant amount of attention, as well as to indicate an excited state of mind.


Hype can refer to a popular trend, such as drinking White Claw or Juuling. In the fashion world, those who chase the latest and most expensive styles are considered to be hypebeasts. The word is also commonly used to describe excitement, for example, “I’m so hype for Thotumn to start so I can grab a pumpkin spice latte.”

Fortnite players are getting hype for the game’s 11th season.

Hype can also be used in the sense of “hyping someone up,” or boosting their confidence by complimenting them.