The Brief: The word hype is used to describe a trend that is getting a significant amount of attention, as well as to indicate an excited state of mind.
DEEP DIVE
Hype can refer to a popular trend, such as drinking White Claw or Juuling. In the fashion world, those who chase the latest and most expensive styles are considered to be hypebeasts. The word is also commonly used to describe excitement, for example, “I’m so hype for Thotumn to start so I can grab a pumpkin spice latte.”
Fortnite players are getting hype for the game’s 11th season.
HONESTLY SO HYPE FOR A FRESH START TO FORTNITE!!!
PLEAAAASSSEEE SEASON 11 BE GOOD 🙌🏻👏🏻
I’ll be streaming the reveal on SUNDAY ALL DAY
(Also streaming zone wars tonight)
— FaZe Cizzorz (@cizzorz) October 11, 2019
Hype can also be used in the sense of “hyping someone up,” or boosting their confidence by complimenting them.
shout out to the boys that hype me up every time i post a new snap on my story despite never getting a reply from me
i respect the persistence— vic (@_VictoriaLynn13) October 8, 2019
me hyping up my friends selfies even though i saw it for approval hours before they posted pic.twitter.com/0HDXmEsDPH
— Nafzin🅾️ (@NafisoNafz) October 10, 2019