The Brief: "Geigh" is an intentional misspelling of the word "gay."

Bluesquiggle
DEEP DIVE

“Geigh” is commonly used online to label certain behaviors or people as gay. As “geigh” is spelled differently from gay, it’s often used as a more subtle way to talk about gay topics. The term is used in a variety of contexts including playful and positive ones from LGBTQ+ people and in negative homophobic comments.