The Brief: The Step-Chickens are a cult on TikTok made up of a group of devoted followers of @chunkysdead.

DEEP DIVE
Step-Chickens are the name for members of the “Step-Chicken Cult” on TikTok, which is led by user @chunkysdead. At the time of writing, the hashtag #StepChickens has over 26 million views on TikTok.
The cult is currently the largest and most influential TikTok cult with high-profile members including @reitergrace, @thejonathanmoss, and Daniel Spencer.
@chunkysdead This is our declaration of war. WE will be the dominant cult in the FYP comments. Tag which step-chickens you see! #fyp #stepchickens #joinourcult