The Brief: OG Handles are potentially popular social media handles available for sale.

Bluesquiggle
DEEP DIVE

OG handles are often sold online in a lucrative underground market. After sellers reserve them in a process called username squatting, they can then sell them for hundreds or even thousands of dollars.

The “OG” in the name refers to the fact that they are usually desirable usernames which can be beneficial for branding and cultivating large follower counts.

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