The Brief: A TikTok trend has creators sharing what "alfits" or "alphets" (outfits) they'd wear on different dates.

Bluesquiggle
DEEP DIVE

TikTokers are showing off their alfits on the app. “Alfits” is a stylization of “outfits” that’s growing in popularity on TikTok. It’s also sometimes styled as “owlfits,” “alphits,” or “alphets.” Some TikTokers have suggested that the term is a reference to “alt outfits.”

In one particular trend, creators showcase alfits that they’d wear on different dates. These memes don’t feature traditional date ideas or outfits. Instead, TikTokers wear strange combinations of clothes and propose what they might wear to dates like “scattering grandma’s ashes” and “playing hide and seek.” These videos are usually set to a slowed-down remix of “Everything BoZ” by Trippie Redd ft. Coi Leray.

Lyrics featured in the clip go:

“Hold up, yeah, yeah, yeah
Yeah, I can teach that b**ch my language like Rosetta Stone, yeah
F**k that b**ch one time and then I’m phoning home”

Alfits memes mimic a more serious trend in which people show off what they’d wear on actual dates:

@immasonchavis

Wait for the last one☺️ #foryoupage #fyp

♬ Ceo of underrated sounds – fijikari

Another popular iteration of this meme trend has people dressing up in “alphets I’d wear to steal your girl because you don’t treat her right.”

@fiorella.del

Watch out 👀 #StreetFashion #jordans #outfits #alphets

♬ big and chunky – kozume.aep

Alfits & Alphets On TikTok

At the time of writing, videos associated with the hashtags #Alfits and #Alphets have been viewed over 3.4 million times on TikTok. These videos started growing in popularity in late July and early August 2020.

@tyvinyard_

⚠️ drip warning ⚠️

♬ Ceo of underrated sounds – fijikari

@im.your.bb

watch out for ur boy too😎 #fyp #alphets #alfits

♬ big and chunky – kozume.aep

@superforeignlauren

I know I popped off ❤️ #alfits #fyp #fashion

♬ Ceo of underrated sounds – fijikari

@vidken

who wants to match? 🙈🥰🥰🥰 #alfits #ootd #fashun

♬ Better at me when using this sound lol – jjaaccob

Another take on the trend:

@wadddido

😍😍😍 the black one hit different tho- #fyp #foryou #alfits #trending

♬ Better at me when using this sound lol – jjaaccob

@moneymaeee

Kinda shy don’t judge me 🙈🥺✌🏼 #fyp #BestCosplay #LetsFaceIt #TokyoOlympics #alfits #whatidwear

♬ Better at me when using this sound lol – jjaaccob

@janiah_johnson

So if you wanna go out sometime text me. SlurpeeSummer #TikTokFanFest #xyzbca #alfits #fyp #trend #janiah #view #bi #funny #foryou #black #blm #crap

♬ Better at me when using this sound lol – jjaaccob