The Brief: "Wake up sheeple" is a call for people to become aware of something that is not obvious or mainstream.
Sheeple is a combination of the words sheep and people, referring to people who are lemmings and do not think for themselves. The phrase “wake up sheeple” can be used very seriously or more jokingly to bring something attention to the complacent masses. Often used in a political context, sheeple and NPC‘s are near-synonyms, but with different memetic contexts.
Coincidence? I think not!#WakeUpSheeple pic.twitter.com/SdgKvgbcie
— Renegade Kangaroo 🦘 (@renegade_roo) November 7, 2018
Pumpkin Spice Basic has evolved to Tiny Handbag & Pasta As A Personality Cool Girl!!! Wake up sheeple!!!
— Gabby Noone (@twelveoclocke) November 3, 2018
7) Kpop is a collaborative project btwn the state and capital for ROK soft power and profit WAKE UP SHEEPLE
— salt, fat, acid, yeet (@hermit_hwarang) November 9, 2018