The Brief: Twinfluencers are twin internet influencers who collaborate with each other.


The term twinfluencer is a combination of the words twin and influencer. Although the concept may seem somewhat niche, twinfluencers are actually a popular social media phenomenon. Famous sets of twinfluencers include the Dolan twins, the Merrell twins, and the Rybka twins.

Twinfluencers typically use their twin-power to create content that’s specifically about living with a twin sibling, as well as about their everyday lives as teenagers or young adults. Sets of twin influencers often have social media accounts for themselves as individuals as well as a shared twin account.