The Brief: The juice or just "juice" is a slang term that refers to respect, power, popularity, or swag.


To say “I got the juice” means that you are respected, well-liked, and powerful. The term was popularized by the 1992 film Juice, starring Tupac. Juice can also refer to alcohol or drugs.

“And then everybody wanna sip
‘Til the juice spill, everybody wanna bib” –Chance The Rapper, “Juice”


“Bi*ch, I got the juice and the carbine” – Future, “Low Life”