The Brief: The sparkle emoji is often used for moments of bliss, pure happiness, and peace.

Bluesquiggle
DEEP DIVE

The usage of the “sparkle” emoji indicates a positive situation that will most likely have a desirable outcome. The ✨ emoji is the perfect addition to a text message so that the conversation seems more optimistic, joyful, and cute. This emoji is often paired with fairy or heart emoji to convey a sense of magic.