The Brief: The PSL or Pumpkin Spice Latte is a seasonal Starbucks beverage.
DEEP DIVE
At Starbucks, the #PSL is a regular latte with a pumpkin, cinnamon, nutmeg, and clove flavored syrup added. The beverage is available in the U.S. from around Labor Day until around Christmas. To many, it is a marker of the fall season.
Pumpkin spice goes beyond just Starbucks lattes with the spice mix inspiring everything from makeup palettes to bagel flavors to beers.
A PSL in hand is also considered to be an identifier of a “basic b**ch.”
Me to a #PSL. 🍁🍂🍃 pic.twitter.com/sjt297mL4S
— Shameless on Showtime (@SHO_Shameless) September 25, 2018
The first #PSL of the season is always the best! 🎃🍂 #FloridaAquarium #PumpkinSpice #OtterEnrichment pic.twitter.com/91XDxT9j5K
— The Florida Aquarium (@floridaaquarium) September 25, 2018
Although it is an extremely popular beverage and flavor, some people, including Olympic gold medalist Simone Biles are not fans of the PSL.
pumpkin spice anything is disgusting
— Simone Biles (@Simone_Biles) September 25, 2018
It a billion degrees here in Florida keep your pumpkin spice away from my margarita
— Beer Princess (@Aflgirl126) September 26, 2018