The Brief: An ASMR YouTube channel created by a thirteen-year-old has become a viral meme.


Life With Mak is an ASMR YouTube channel with over 700,000 followers. The creator, Mak is friendly, open, and positive redhead teenage girl with braces. Her videos capture some of the strangeness of ASMR, as well as the awkwardness of being a teenager. Her silliness and relatability are likely what has made her the subject of so many popular memes. Reactions to her videos are mostly playful and good-natured, with people calling her “iconic” and “a wholesome queen.”