The Brief: It me is a way of saying "it's me," meaning that you relate to something on a personal level.

Bluesquiggle
DEEP DIVE

“It me” is a synonym for “same” or “so am I.” Oftentimes, people use the phrase online to comment on a meme or relatable post, saying that they see themselves in the content.

The term was first coined online by Andrea Kats as a way to make fun of a text exchange that took place between actor James Franco and an underage girl.

Overall, it me is a ubiquitous and slightly meaningless phrase that’s spread online. It’s possible that “I’m baby” is the new “it me,” but with a twist.

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