The Brief: "Issa vibe" is a stylization of the phrase "it's a vibe."

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Issa vibe can mean that something is relatable, a big mood, or a shmood. It can be used as a synonym for it me. Issa vibe can also be a way to say that a song is good, that it’s a bop. More generally, the phrase can mean that something is good overall.

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