The Brief: GRWM is an acronym for "get ready with me."


Get ready with me (GRWM) videos are a genre of YouTube videos in which someone shares their morning or pre-event getting ready routine. Some GRWM videos are more instructional while others are more of a vlog documentary style. MUA’s and beauty gurus often produce GRWM videos, as do many YouTubers who don’t necessarily specialize in beauty or fashion.

GRWM videos and social media posts aren’t limited to YouTube. They can also be found on TikTok, Instagram, and other platforms.