The Brief: GIF (pronounced jif or ghif) stands for Graphics Interchange Format is a short animation often shared online.

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GIF (pronounced jif or ghif) stands for Graphics Interchange Format is a short animation often shared online. Websites such as GIPHY and Tenor are popular GIF libraries. GIFs are commonly shared over text, on Twitter, and on a variety of of social media networks to express an emotion or reaction to something.