The Brief: GIF (pronounced jif or ghif) stands for Graphics Interchange Format is a short animation often shared online.

DEEP DIVE
GIF (pronounced jif or ghif) stands for Graphics Interchange Format is a short animation often shared online. Websites such as GIPHY and Tenor are popular GIF libraries. GIFs are commonly shared over text, on Twitter, and on a variety of of social media networks to express an emotion or reaction to something.
Finally saw The Incredibles 2!!!!!! pic.twitter.com/zSjnOiXEug
— Zendaya (@Zendaya) July 22, 2018
Here's today's Daily GIF! pic.twitter.com/I7KGP27lOZ
— Daily GIF (@dailygif) July 17, 2018
Live look in LAβs locker room with JaVale, Lance and Beas pic.twitter.com/96l7bQ0jvZ
— Bleacher Report (@BleacherReport) July 20, 2018