The Brief: Streetwear is a style of fashion based on casual clothes to be worn while walking or skating on city streets.

Bluesquiggle
DEEP DIVE

Streetwear combines casual comfort with high fashion. Streetwear was born out of  California skate and surf culture. It has since gone mainstream and expanded globally, along with the popularity of brands such as Supreme, Off-White, and BAPE.

Hypebeast fashion heavily incorporates streetwear and sneakers. Classic streetwear fashion items include kicks, designer T-Shirts, hoodies, fanny packs, and beanies. Designer casual clothing with inflated prices and affordable casual clothing are both considered to be streetwear.