The Brief: Louis Vuitton, also known as LV or Louis, is a prominent high-fashion retail company.


Louis Vuitton is a French luxury designer brand. LV makes handbags, luggage, fragrances, jewelry, sunglasses, and more. Louis Vuitton’s articles often feature their logo, which is an interlocking L and V.

A leading international fashion house, Louis Vuitton is worth over $30 billion.

For some, Louis Vuitton items are a way to show off their wealth, to prove that they can afford, for example, $44,000 handbag. In addition to being recognizable status-symbols, many Louis Vuitton items are considered to be iconic pieces of high fashion.

Numerous knockoff Louis Vuitton items are in circulation which try to emulate the brand’s iconic style with cheaper materials, design, and manufacturing.

Louis Vuitton is known for their collabs with prominent artists, designers, and brands such as  Jeff Koons, Supreme, Kanye West, and Takashi Murakami. As of March 2o18, Virgil Abloh is LV’s menswear designer.