The Brief: Air Jordans are sneakers made by Nike in collaboration with Michael Jordan.
The first-ever pair of Jordans (Air Jordan 1) dropped in 1984 and they remain a popular sneaker today. They retail starting under $100, while limited edition versions sell for thousands (and occasionally hundreds of thousands) of dollars resale.
Nike Air Jordan has collaborated to make sneakers with Eminem, DJ Khaled, Asahd Khaled, Supreme, Virgil Abloh, and others.
Sneakerheads camp out for the most hyped Nike Jordan drops. Although it is unknown how common violence around Jordans actually is, fights over the coveted kicks are a notorious symbol of their desirability.