The Brief: BAPE, short for "A Bathing Ape," is a Japanese streetwear brand.


The Japanese fashion designer Nigo founded BAPE in 1993. The streetwear brand is known for featuring famous cartoon characters and other elements of pop culture in their merch. BAPE’s signature hoodies sell for hundreds of dollars and their T-Shirts are typically priced around $100.

BAPE has collaborated with brands like Adidas, Spalding, and Puma as well as a number of video games and creators including PUBG, EA Sports, and Nintendo.